John Hughes, CCIM of MANSARD was hired to position the building for sale. John identified the property's unique attributes of its proximity to Harvard and MIT's rich and talented entrepreneurial industry base as well as 18 on-site parking space, a rarity for the Cambridge R&D property market.
MANSARD implemented a tactical plan using offline and online messaging such as direct email, cold calls, professional photography, HD video hosted on YouTube, and broker outreach on the commercial listing services.
Within 5 days, MANSARD toured 10 buyers, placed the building under agreement for a $1.7M all cash sale, and produced 3 back-up offers. The winning buyer closed on time, at the full negotiated price, and took occupancy for its own use.
For more information, contact John Hughes, CCIM at JohnHughes@Mansardcre.com or direct at 617-674-2192.
About MANSARD: MANSARD provides market research driven brokerage and advisory services to clients in suburban Boston and nationwide. To contact MANSARD, click here.
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Source: http://masscommercialproperties.com/2012/08/14/cambridge-commercial-real-estate-sale/
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